The challenge
KD Personal Training approached me with an exciting proposition, to rebrand and reposition KDPT as the first choice provider for personal training in Milton Keynes.

The Solution
I've created a dynamic visual identity that defines the core values of KDPT. The identity was created by fusing the initials of Kelvin Dwumfuo to create an energetic and dynamic logo mark which stands out in a crowded market. The black and white colour scheme combined with a glitchy animation style helped to reinforce the brand values and marketing campaign.
Brand Identity / Brand Proposition / Advertising 
/ Print / Web Design / Social Campaign Activation / Merchandise 

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