The Challenge
Lam Accoutancy approached me to create a visual identity for his start-up accountancy firm. Keen to appeal to a younger audience demographic, they wanted to tap into a plethora of emerging businesses, as well as maintaining their existing customer base.
Lam Accoutancy approached me to create a visual identity for his start-up accountancy firm. Keen to appeal to a younger audience demographic, they wanted to tap into a plethora of emerging businesses, as well as maintaining their existing customer base.
The Solution
The visual identity needed to strike a fine balance between young and edgy, and professional in terms of its look and feel. The logo represents a modern twist of a line graph which accountants would typically use to work with a clients accounts, whilst also depicting the initials ‘L’ and ‘A’ from Lam Accountancy.
The visual identity needed to strike a fine balance between young and edgy, and professional in terms of its look and feel. The logo represents a modern twist of a line graph which accountants would typically use to work with a clients accounts, whilst also depicting the initials ‘L’ and ‘A’ from Lam Accountancy.
The online experience reflects the brand values and carries through the striking visual identity, making everything clean, modern and consistent. An animated version of the logo was created for use when a webpage is loading, and to start any video content across social media.
